By Rich Nesin, General Manager and Resident Philosopher, HomePNA
Last Friday Fierce IPTV observed that AT&T had a good quarter Uverse-wise - 248,000 net adds for 2.1 million total subscribers - although they also noted at the same time that Verizon saw its lowest quarterly additions in years for FiOS. Living here in Comcast land you see a lot of Comcast commercials claiming they are cheaper than FIOS. Maybe it’s true. Fierce commented today that a Strategy Analytics study found that around 68% of U.S. pay TV subscribers are willing to switch providers in exchange for a 20% lower price. However, … “the study also notes that a not-modest 33% of telco TV/IPTV subscribers would switch away or back again--despite a 95% overall satisfaction rating among telco TV customers. Wow.
So the telcos have their work cut out; not just winning new subscribers but keeping them. Speaking of which, TELUS, a leading national Telco in Canada, announced availability of new TELUS TV service, powered by Microsoft Mediaroom, in Western Canada. If you are new to Mediaroom, which has been proven in millions of installations, it's IPTV middleware that features fast channel change, whole home PVR, follow-me TV, and other goodies designed to give IPTV that edge in customer satisfaction. Like AT&T's Uverse, TELUS uses HomePNA for the in-home distribution of the IPTV streams to set-top boxes enabling TELUS to connect up to six TVs in a home, with multiple HD streams.
Well maybe one day I’ll be lucky enough to get TelcoTV – not today but someday - someday being the day that Verizon finds my house in their system. I keep telling them to ask the Verizon Wireless guys. They know where my house is; they’ve been sending me a bill for wireless service for years. I know they found me once because the NID is still attached to the back of the house. Maybe someday ....