By Rich Nesin, General Manager and Resident Philosopher, HomePNA
Like any good marketing dweeb (yes there are many definitions of “dweeb, none of them complimentary) I read the announcement of a new home networking market study by In-Stat analyst Joyce Putscher with both interest and fear. Interest because she may have succeeded in distilling a few nuggets of wisdom from the hype we marketing types throw at her; and fear that she gave sweeter ink to the competition (and also joy that she didn’t spell out the HomePNA acronym – we’ve been trying squelch it since the turn of the century when it became apparent that the initial interest driving the use of HomePNA in North America was COAX and then phone wires in that order).
“Over the next few years, service providers will drive the growth of in-home networks” and “Two segregated home networks (HN) have been evolving – a service provider-centric network, and a PC-centric network. Each is leveraging different business models and technologies” caught my eye. I believe the first – and not just because it gives my life meaning. The second, I’m not so sure.
As I blogged last week, trade groups focused on the transmission media, such as HomePNA, MOCA, HomePlug, and Wi-Fi (often referred to as the PHY for Physical Interface layer) and industry groups focused on higher layers such as the Broadband Forum and DLNA often work together and may share representatives driving a lot of information sharing. And remember, those representatives are employees of stakeholders -- communication companies, consumer electronics manufacturers, service providers, and other interested parties.
Given that a home network such as HomePNA incorporates guaranteed quality of service which, as discussed many blogs ago, is designed for triple-play and can transport a variety of data types without degrading time sensitive revenue bearing services like IPTV and VoIP, the technology is there waiting for those cross-pollinating standards people to build the usage models and recommendations to simplify your networked life. And going on it is, but that doesn't mean it will be adopted. So, my take is an assertive maybe.