InStat Finds Viewers Want Both OTT and Pay TV

By Rich Nesin, General Manager and Resident Philosopher, HomePNA

And in today’s revelation  from market analyst firm InStat, “Consumers want the best of both worlds: Pay TV and Over-the-Top Video,” says Keith Nissen, In-Stat analyst. “Nearly 40% of consumer broadband household respondents want a combination of linear TV and on-demand TV, and nearly three quarters want to acquire all their video content from their pay TV service provider.

Wanting both doesn’t surprise me. How else could I watch MSNBC, FOX News and vintage Spenser for Hire episodes? I’m guessing that getting all through your pay TV service provider could - at least in theory – start to address the convenience factor. Thanks to advances in storage, access, and home networking technologies solutions exist. If only the business casees would catch up.