By Michelle Gamble-Risley, director, HomePNA Marketing and PR
Once closet technology familiar among only geeks, gurus and techies IPTV has hit main street to become more commonly known among the "folks." What evidence do we have to support our announcement? Just look at a recently launched video contest sponsored by Actiontec. Actiontec invited users to create a short video to show why they love their broadband connection. Videos can depict among others thing IPTV or connecting your home entertainment center to the Internet. Wait! Did they use the word IPTV undefined and business as usual in a consumer invitation? Yes, I believe they did. How exciting is that? And what does this mean for HomePNA technology that enables distribution of triple-play service including IPTV throughout the home? It means consumers are becoming aware of it and will not only ask for IPTV to be included in their service provider bundled packages but DEMAND it be included. Service providers not ahead of the demand will be forced to forge ahead to meet that demand by developing and delivering IPTV capabilities as a part of their standard offerings. We here at HomePNA welcome and encourage service providers in need of assistance to join our growing organizations and get a leg up on meeting the forthcoming demand.