By Michelle Gamble-Risley, director, HomePNA marketing and PR
The headlines are overweight with serial proclamations that the "sky is falling" and quick! Run for cover. So I guess television viewers took heed and ran for cover all the way into the safety of their homes and straight for a comfortable couch and a great enhanced IPTV experience. They are apparently using their HD televisions to project rays of bright, exceptionally clear light to ward off stray pieces of falling sky. All the while enjoying their high-definition channels and multi-room DVR, which a few Chicken Little analysts suggested they would not do to save a dollar or two during these tough economic times. Turns out Chicken Little is really The Boy Who Cried Wolf!
News from competitor Verizon suggests Chicken Little might want to pack his bags and head for Toon Town. Verizon conducted a survey that found 57 percent of 1,026 adults will save a few dollars by staying home and watching not just more TV but enhanced TV. Imagine that! Escapist behavior when the world looks not so bright. And hey! While you're watching TV, why not beef it up a little? Makes sense to us. Certainly, recent announcements out of HomePNA member AT&T about their U-Verse subscriber increases support the survey results. So, the sky is not falling unless you're watching a show on the Disaster Channel on your fabulous IPTV!