By Michelle Gamble-Risley, director, HomePNA Marketing and Public Relations
Right on the heels of our recent announcement that AT&T expects to hit the 1 million mark for U-verse subscribers by year's end, recent news reports about Microsoft Mediaroom IPTV platform support our projections. Microsoft announced that 2 million customers now use Mediaroom IPTV platform globally, with AT&T driving much of the growth.
According to Telephony Online, "What we are seeing is a real shift from companies coming out and building and testing IPTV to real deployment and adoption that is driving momentum for the services," said Paula Reinman, director of outbound marketing for Microsoft Mediaroom. "The ramp is really good news and the interesting part of it is why that is happening and the indicators are that growth is coming not just from new customers and deployments but from customers being able to leverage new capabilities in the platform."
Are we surprised by the increasing interest in IPTV? No, we've been watching the momentum grow over the last year; slowly building into the expected wave of adoption. AT&T certainly seems to believe it's not just about to happen but is happening. AT&T also launched U-verse Total Home Digital Video Recorders services using Mediaroom DVR Anywhere technology and continues to differentiate its offering on features. For both AT&T and Microsoft we expect deployments to continue to grow strongly. For all you prospective HomePNA members out there, I hope you're paying attention to the obvious synergy between IPTV home networking and IPTV middleware technologies.