By Richard Nesin, president, HomePNA
Anyone thats read our recent blog posts should know where HomePNA is – or at least about the continuing successes in North America. So that’s it, right? North American telcos select HomePNA, cablecos select MOCA (if they select anything at all), and the rest of the world goes with HomePlug or WiFi. Simple, clear, makes sense, and fortunately wrong.
For years editors and analysts have been asking me about other parts of the world and for years I have been pointing to wins at Sonaecom, KDDI and other telcos. With HomePNA member CopperGate’s recent announcement that The Shanghai Engineering Research Center for Broadband Technologies & Application (B-STAR) has selected HomePNA-based technology as its primary solution for its Multi Dwelling Unit (MDU) interactive Digital TV test program in Shanghai, however, the rules have changed significantly opening huge opportunities for HomePNA-based technology.
So what’s the big deal? Aside from the fact that it’s China, a relatively new market for HomePNA and a huge market opportunity estimated on the order of 100 million residences (CopperGate's release says B-Star alone expects to roll out to over 100,000 apartments initially and expand to 1 million residences by 2010), it’s a sale to cablecos. And it's access -- replacing the need for DOCSIS and similar technologies used in other parts of the world.
So what’s changed? Only our perceptions. More in a future post.