Want to know how television viewers are getting their TV services from these days? Not only from the usual suspects – traditional television and cable. Growth statistics in the area of next-generation IPTV services show a rapidly growing subscriber base. Consider a recent report posted by MultiChannel News, which states, “U-verse TV had a net subscriber gain of 148,000 for the quarter, adding to the 231,000 subscribers AT&T reported at the end of 2007. AT&T said it expects a further ramp in the quarters ahead and reiterated that it expects to sign up more than 1 million subscribers by the end of 2008.”
Those telecommunications service providers not offering IPTV to their subscribers are missing a huge opportunity. While some critics suggest that consumers are not particularly interested in getting IPTV as a single offering, IPTV as part of a bundle makes an attractive package indeed. Carriers offer voice, data and video to consumers at a reduced bundle cost while saving money by reducing the operating costs of generating and tracking multiple bills.